Your benefits
With AttrakDiff, users have a simple, fast and favorably priced tool at hand to personally evaluate the usability and design of an interactive product.
With AttrakDiff, users have a simple, fast and favorably priced tool at hand to personally evaluate the usability and design of an interactive product.
Who developed AttrakDiff, and why is the service free of charge? What customers have used AttrakDiff? How do we manage their data?
Scientific maturity: For more information on publications as well as the AttrakDiff work model and measuring tool, please refer to our scientific background page.
AttrakDiff helps you to understand how users personally rate the usability and design of your interactive product. The online tool supports you in various usage scenarios:
Ease-of-use, i. e. an optimal operability, is a must for interactive products. Increasingly, products stand out for their user experience. These days, it is necessary to apply an evaluation method that records both the perceived pragmatic quality, the hedonic quality and the attractiveness of an interactive product.
On our scientific background page on AttrakDiff, you will find further information on the AttrakDiff work model and measuring tool as well as publications about the online tool.
AttrakDiff makes possible the anonymous evaluation of any product by users, customers etc. From the evaluation data it is possible to gauge how attractive the product is in terms of usability and appearance. And whether optimisation is necessary.
You can register as a new user in the login area of the project administration section. As soon as your access data has been confirmed, you may log in at any time to create new projects. If you prefer to test AttrakDiff first, you can find an example AttrakDiff survey here.
The number of projects allowed is not limited. You can enrol as many projects as you choose.
It is left to you to decide how long the rating sheets remain accessible to the test participants. The maximum duration is three months. Should you wish the duration to exceed three months, please use our Premium Services.
In the "Participants" section, you can choose whether you want to carry out the study with anonymous participants or whether you prefer to address specific participants.
The project overview always contains a link to your study. In the case of anonymous studies, your participants are provided with this link.
For studies with specific participants, eSURVEY sends out invitations by e-mail. To do so, you have to enter the participants' names and e-mail addresses in eSURVEY and, if needed, you can edit the respective invitation. In the "Participants" section, you can choose from two options for sending e-mails.
1. Send automatically
The e-mails are sent out automatically when the project is activated.
2. Send manually
After configuring and activating your project, you can send out the invitation e-mail to all participants by choosing Notify participants". Or you can send individual e-mails by choosing "Edit participants" and clicking the letter icon.
The participants list that can be accessed via "Edit participants" always gives you an overview of who has already received an invitation and who has taken part in the study.
Throughout the entire data collection process, the project manager can call up the preliminary results to track the progress of the study. However, this is only possible if at least two participants have already taken part in the study. Use your access data to log in and choose a project. Click "Show results".
Data protection is important to us. The data you enter will be processed anonymously and will not be passed on to any third party. The project co-ordinator alone passes on the access data for to the test participants. We therefore have no information or contact details of your test participants. Only you know who your test participants and customers are.
The maximum number of participants is 20. Should you wish to include more participants, please contact us: attrakdiff@uid.com.
Enter your details:
We make tomorrow's technology usable. We are UID GmbH (UID), a team of more than 100 experts for design, software, and usability. Being creative user interface architects, we support our customers from idea generation through product implementation. We are always crossing borders - working internationally, across industries, and across disciplines.
We develop holistic solutions for our customers in the Automotive, Consumer, Enterprise, Industrial, Medical & Pharma, and Web industries, which enthuse users and make user experience perceptible. Being a reliable partner, we have successfully completed more than 4,500 projects since 1998. Our workplace is border-less with headquarters in Ludwigsburg, offices in Dortmund, Mannheim and Munich, and international partners worldwide.
Visit our company website: www.uid.com
The online-version of AttrakDiff may be used by all.
The results may be copied according to the conditions of the references (found under www.attrakdiff.de) and used in any context including those of a commercial nature.
We invite all those interested to use AttrakDiff for the evaluation of websites, software, and other interactive products.
The AttrakDiff services are free of charge.
The test has been created in such a way that the attractiveness rating of the interactive product can easily be visualised in two-dimensional diagrams. It should provide a quick first impression. We cannot pledge correctness or completeness as the results are very dependent on the quality and reliability of the input information. Those responsible for www.attrakdiff.de have no influence over the quality of this input information.
The test and its results may not be utilised for causes that do not comply with legal regulations nor may it be used to evaluate illegal websites. The operators may exclude certain users from utilising this service. They may do so without naming or justifying reasons.
The programmes, the evaluation procedures and the website contents are protected by the laws of copyright. Should you wish to use the service in a manner that does not comply with the conditions mentioned above, please be sure to contact our AttrakDiff team.
UID GmbH, Wilhelm-Bleyle-Strasse 10, 71636 Ludwigsburg is entitled to save input data in a database for administration purposes.
UID GmbH is liable and complies with the regulations for the protection of data privacy. The data may be used for no other purposes than for the anonymous compilation of attractiveness evaluations and reports.
Contact details and evaluation data will not be passed on.
The data saved will be used solely to compile an evaluation of your product and thereby to establish anonymous mean values for the branch specified by you. UID GmbH reserves the right to sell the guidelines derivable from the database at a cost.
Cookies are small bits of data which are provided by the browser when requested and which are stored in the hard drive. They contain information which the web server recognises.
Cookies can be activated or deactivated in your browser options.
Unfortunately, not all users can be involved in the evaluation of a product. We usually have to make do with a limited number of selected users. One can therefore never be 100% sure that those users are truly representative.
It is possible that the results of an evaluation by the selected users could differ from that of the actual collective users if it were possible to ask them all. The confidence interval is a statistically probable area that indicates the "true" value that one would acquire were one to ask all the users.
The confidence right angle is formed by the dimensions Pragmatic Quality and Hedonic Quality of the confidence intervals. The portfolio presentation indicates how certain one can be that the average of the dimensions of the marked character correspond. A small confidence rectangle is always an advantage because it means that the opinions expressed in response to your investigation apply more likely to the product.
The confidence rectangle also reflects to what extent the users were at one with the rating of the product. The bigger the confidence rectangle the less at one the users were in the rating of your product.
As part of the final results of the study you will receive, along with a graphic presentation, an automatically generated report as an interpretation aid.
To get an idea of how the AttrakDiff results are presented you can download and view a PDF-document: results of the demo project
UID GmbH
Wilhelm-Bleyle-Strasse 10
71636 Ludwigsburg
Tel.: +49 (0) 7141 3 77 00 0
Fax: +49 (0) 7141 3 77 00 99
Contact: Franz Koller
www.uid.com
Managing director: Ralph Siegert
UID GmbH is registered at the Darmstadt district court under HRB 103258. The value-added tax identification number (Ust.-IdNr.) is DE 357 222 458.
Prof. Dr. Marc Hassenzahl
Folkwang University
Ergonomics in Industrial Design
Universitätsstraße 12
45141 Essen
Contact: Marc Hassenzahl
This website is maintaned by and property of UID GmbH. It was designed, conceptionalised and realised by the UID GmbH.
Please address suggestions and comments to the Webmaster
This website is maintaned by and property of UID GmbH. It was designed, conceptionalised and realised by the UID GmbH. Please address suggestions and comments to the Please address suggestions and comments to the Webmaster
A substantial part of AttrakDiff and the AttrakDiff website emerged from INVITE (1999-2003).
INVITE is a research project promoted by the BMBF. The identity code is: 01 IL 901 V 8. The authors are liable for its contents.
UID GmbH constantly evaluates and updates the information presented on this website. In spite of all due care, some information may have changed over time.
Therefore, UID does not accept any liability or provide any guarantee that the information provided is accurate, complete or up to date.
The same applies to all websites referenced via hyperlinks.
Monitoring the content of such referenced websites and ensuring the compliance of the data with the law is the sole responsibility of the websites' owners.
If you use this website or download data, you do so at your own risk. UID GmbH does not accept any responsibility for damage resulting from this, e. g. damage to the users' data,
hardware or software. Moreover, UID GmbH reserves the right to adapt or supplement the information provided at any time without prior notice.
Thank you for your interest in our website. Protecting the privacy of your data is of utmost importance to us. Therefore, we would like to outline how we handle your data:
The provision of data is neither legally or contractually required nor necessary for the conclusion of a contract. You are therefore not obliged to provide personal data to us.
The use of cookies helps us improve our website and its user-friendliness. These are the purposes behind our legitimate interest in processing the data according to Article 6 (1) (f) GDPR.
We would like to remind you of your right of access, your right of rectification, your right of erasure, your right to restriction of processing and your right of data portability (cf. Articles 15 to 18 and Article 20 GDPR).
You can contact our data protection officer (see below) for the establishment of these legal claims.
Moreover, we would like to inform you of the possibility to log a complaint with the relevant data protection
authority indicated below.
You can withdraw your consent by e-mail without affecting the lawfulness of processing based on consent before its withdrawal. Provided that no obligations to retain data
are specified by commercial or fiscal law, your personal data will be deleted and you will be informed thereof.
You can contact our data protection officer at:
e-Mail: a href='mailto:datenschutz@uid.com'>datenschutz@uid.com
The contact details of the data protection authority are:
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit
Königstrasse 10 a
70173 Stuttgart
Germany
fon: +49 (0)711 61 55 41 0
fax: +49 (0)711 61 55 41 15
E-Mail: poststelle@lfdi.bwl.de
Use of cookies, collecting, processing and using personal data
This site uses cookies, i.e. text files that are saved to your computer. We only use cookies that are indispensable for the website functionality. This includes saving your language selection using so-called session cookies.
This data is only used to improve our offerings and does not allow the identification of a specific person.
Personal data is only collected if you enter such information voluntarily, e. g. when sending us a contact request or registering for our newsletter. Unless you grant explicit approval, we shall
only use such data for the purpose for which the data was originally provided. Upon completion of the contract, your data will be blocked from any further use and deleted after expiry of the
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Forwarding personal data
Your data will not be forwarded to any third party unless you have explicitly consented to such transfer of you data.
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